It's in our nature
There was a time when ‘sustainability’ was simply called ‘quality’. It was a time of pride: in professional skill, craftsmanship, product lines and materials.
When Swedese was founded, quality was the overriding watchword. The furniture would not only be beautiful enough to be cherished for a lifetime but could be passed down from one generation to the next.
Seventy-five years later we’re working on exactly the same principle. We call our vision 'pioneering easy living' – a direct continuation of Yngve's path, based on human beings and their surrounding environment.
Of course, we know even more today than we did then. Over the years, new insights have broadened our understanding of quality. Now, in addition to affirming the quality of human life, quality for us includes upholding the diversity of nature and protecting the earth's various ecosystems.
We could call it ‘quality’ or ‘sustainability’, but we could also put them together – ‘sustainable quality’. Yngve’s legacy is about creating things that last: to be used immediately, in ten years' time, and by your great-grandchildren. It’s our belief that this is the way forward.