"Let's get started and see how it goes"
We now know how it went. In 1945, Yngve Ekström, his brother Jerker and their friend Bertil Sjöqvist were not so certain. In the small town of Vaggeryd alone, there were 16 furniture companies in the 1950s, together employing just over half the working population. Today, only one of them is left.
Many of the great Modernist designers were all-round artists with a firm grasp of everything from architecture to the furniture in a house. Swedese’s founder Yngve Ekström was no exception. Along with figures such as Alvar Aalto, Bruno Mathsson, Arne Jacobsen and Paul Kjaerholm, Yngve Ekström formed the core of the generation of designers that made the concept of Scandinavian Modern known around the world. He used his keen eye to design Swedese’s furniture, and he also designed the head office, together with L+M Architects, created the logo, took photographs, and produced the catalogues and the Christmas cards (with poems he wrote himself). And so on.
Our origins are still very much in evidence; for example, we are still based in the same beautiful building in Vaggeryd. We have enormous respect for Yngve Ekström and his ideas, and what we feel we most need to preserve is his curiosity about the world around him, about culture and about the future. This is the legacy we want to pass on, a legacy that also enables us to benefit from 80 years of experience while allowing us to remain young at heart.
