Swedese is furnishing Friends Arena
October 26, 2012
Guess who is furnishing the artists’ and sponsors’ lounges in Sweden’s new national arena – the country’s largest and one of the world’s most modern. Swedese naturally! The lounges will be exclusive, beautiful and comfortable for all the rock and sports stars at the new Friends Arena.
Sweden has acquired a new national arena, larger and more modern than any other in the country. Friends Arena is situated just north of Stockholm and can accommodate 50,000 people sitting and 65,000 standing. Everone has unrestricted views, the roof can be open or closed with the latest technology. It is being called “The arena of great moments!" And those moments can apply to everything from world artists to football finals, equestrian competitions and the Eurovision Song Contest.
And in order for the major stars to be able to do their utmost, they naturally have to feel at ease. Swedese has been given the prestigious task of furnishing the lounges for the artists, sponsors and companies – and indeed, there are plently of them! We have supplied thousands of our chair Stella, in special varnish, on wheels and with arm supports – so that the football stars, pop music icons, rock stars, rap artists, riders and sponsors can sit comfortably. In front of them they will have a specially commissioned version of our beautiful table Bespoke in walnut – and last, but not least, they can see their reflections in Mira, designed by Claesson Koivisto Rune. Stella is designed by Broberg Ridderstråle and Bespoke by Roger Persson. Friends Arena will be inaugurated on 27 October with a specially produced show with a great many artists that is broadcasted live on SVT, Sweden's Television.